Apr 272011
 

Digitial Photography Review, more usually referred to as DPReview, recently had a poll on the question: What should we call mirrorless cameras?

Mirrorless cameras are cameras such as the Panasonic Lumix G models, Olympus Pen Digital models, Sony NEX and Samsung NX series.

DPReview prefaced the poll with this introduction:

Just what should we call mirrorless cameras? Ever since the launch of the Micro Four Thirds System, the photographic world has struggled to find a satisfactory generic term to describe similar systems. The current front-runners appear to be “mirrorless” or “compact system cameras” but there is nothing like consensus yet. We have put some of the more common options and some alternatives we have had suggested to us, in a poll to see how you think of these cameras. It is a chance to have your voice heard, since we have had more than one camera maker ask us which name is most widely recognized. So have a look to the right of this story and register your vote.

If the cameras are called mirrorless cameras, why do they need a new name? It seems the photographic world did not struggle too much to come up with the term mirrorless camera. With this poll, DPReview has simply instigated an exercise in redundancy.

But the geeks and techno-freaks want something to chatter about, anything rather than take photographs – the sole purpose of a camera. No, these people would rather spend hours debating the merits of a CCD sensor versus a CMOS sensor. And of course everyone who posts on DPReview is an “expert”.

The trouble with DPReview is that it takes itself far too seriously. It is essentially an amateur production that cashed in on the Internet explosion and all credit to them for doing that. But where is its authority? It doesn’t really have any since it was never put to the marketplace in the same way that print publications are.

The preface to the poll would be a little more credible if it named the camera manufacturers that see DPReview as the font of all knowledge. Are camera manufacturers facing such hard times that they no longer have marketing departments or cannot afford to hire a marketing consultant to find out the answer?

I guess there is nothing wrong with self-inflating one’s ego. It certainly hasn’t done Donald Trump any harm.

If DPReview is so all-knowing and speaks for the camera industry, why has it never reviewed the Ricoh GR Digital III camera? DPReview does seem to have an inherent bias against Ricoh cameras and likes to play its favourites – another reason to level the charge of amateurism.

The results of the poll are now in.

The winner was Mirrorless Interchangeable Lens Camera with 45.2 percent of the vote, a total of 14,392 votes; second place went to Interchangeable Lens Compact with 18.6 percent, 5,920 votes.

One wag on a DPReview forum noted his disappointment, I would guess tongue-in-cheek, that the poll did not have Mirrorless Interchangeable Lens Format as one of the voting options.

I think that comment was the only good thing to emerge from this exercise in futility.

Boys and their toys, huh?

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